Director – Morgan Spurlock
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How did the economy get started?
Meet Ugg, Glugg and Tugg, three enterprising cave men who accidentally invented trade, marketing and the base elements of the modern market economy.

Directed by Morgan Spurlock
Writers: Jeremy Chilnick and Morgan Spurlock
Executive Producers: Jeremy Chilnick & Morgan Spurlock
Producer: Danny Walton
Associate Producer: Amanda Messenger
Directors of Photography: Filipp Penson and Paul Rondeau
Morgan Spurlock
John Steele Gordon
Judah Friedlander
Annalyn Kurtz
Adam Davidson
Besanya Santiago
Christopher Spurrier
Bill Levy
Jon Noto
Vincent C. Parker
David James Palmer
Lucy Locke
Nathanial F. Peart
Brendan Malafronte
Production Designer: Timothy Whidbee
Editor: Brian Nils Johnson
Art Director: Will Hatch Crosby
Art Production Assistant: Anna Krustenko & Thomas Mularney

1st Assistant A Camera: Greg Pace
1st Assistant B Camera: Zach Rubin
Additional Assistant Camera: Andrew Juhl
Gaffer: Drew Verderame
Key Grip: Dylan Laziza
Production Sound Mixer: Abe Dolinger
Best Boy Electric: Brooks Lockwood
Best Boy Grip: Alex Nelson
Costume Designer: Bree Perry, Brendan Malafronte & Amira Moodie
Hair and Makeup: Jess Toth & Kaela Dobson
Hair and Makeup Assistants: Brenda Colon & Dayeon Kang
Production-Manager: Stacey Kleiger
Production Secretary: Namrata Shah
Post Production Supervisor: Adam Sonnenfeld
Assistant Editors: Luke Northrop and Kyle Robert Bradley
Production Assistants: Erena Willis, Joe Visconti, Johnny Sibilly & Daniel Graf
Production Interns: Madison Ginsberg & Sabrina Sayeed
Graphics & Animation: Nico Puertollano
Colorist: Brian Boyd
(c) Warrior Poets. All Rights Reserved

Morgan Spurlock

MORGAN SPURLOCK is a documentary filmmaker, television producer, screenwriter and activist best known for his documentaries “Super Size Me” (2004), “Where in the World is Osama Bin Laden?” (2008), “The Greatest Movie Ever Sold” (2011) and “One Direction: This Is Us” (2013). Spurlock executive produced and starred in the reality TV series, “30 Days.” As of 2013, he hosts and produces CNN's “Inside Man” and is the co-founder of the short-film content marketing studio, Cinelan.

Director's Note


“When I first began my email exchange with business & financial historian John Steele Gordon about the markets and how I’d make a film encompassing what they represent, my idea was to make a straight documentary detailing its history and speaking to some key players and influencers. He responded saying he’d always had this idea that markets first began when two cavemen, one who was better at making spears and the other who was a better hunter, exchanged goods with one another. I loved this, both visually and thematically. It was a fun and different way to dive into a complex story and to make it accessible. The fact that I got John, Adam Davidson & Annalyn Kurtz to actually be cavemen in the piece made it even better!

What I really love about this film, and the entire WE THE ECONOMY series, is how differently it deals with a topic that would normally be very dry and straightforward. My hope is that with WE THE ECONOMY, we are able to engage a wide range of people in these important topics.”


It's hard for us to imagine or understand how events halfway around the world have impact our lives, whether it be war, disasters, or even disease.  If it's not in our backyard or doesn't effect our lives on a daily basis, why should we be concerned?

That's the goal of The Ebola Economy.  I wanted to start to connect the dots for all of us so we can begin to see beyond the fear mongering that dominates the news coverage to truly put things in perspective.  

With the help of the brilliant economic writers Adam Davidson & Jen Banbury, the film shows how interconnected the global trade market and our lives truly are.  One cannot survive without the other, and when one is greatly impacted, the other suffers equally.

Now that doesn't mean you should start hoarding duct tape or clorox, but it does reinforce how we as a global population have the ability to change these situations for the better.  Hopefully, with a little knowledge, education, insight and investment, we will.


Free markets are characteristic of which economic system?

  • 14% Socialism
  • 4% Atheism
  • 77% Capitalism
  • 6% Communism
77% of respondents chose the correct answer: Capitalism.

Capitalism is an economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state.

What determines prices in a free market?

  • 4% The government
  • 1% The Vatican
  • 86% The law of supply and demand
  • 9% The sellers
86% of respondents chose the correct answer: The law of supply and demand.

The law of supply and demand defines the effect that the availability of a particular product and the desire (or demand) for that product has on price.

What is an important characteristic of free markets?

  • 3% Innovation
  • 3% Efficiency
  • 10% Competition
  • 84% All of these
84% of respondents chose the correct answer: All of these.

A completely free market is an idealized form of a market economy where buyers and sellers are allowed to transact freely (i.e. buy/sell/trade) based on a mutual agreement on price without state intervention in the form of taxes, subsidies, or regulation.

Did you know?

  • In the aftermath of World War II the dominant currency in Germany became cigarettes, which came in different “denominations.”

  • In 1929, the Dow hit a high of 381.17, a level that would not be reached again for 25 years after the market crashed.

  • U.S. coins were 90% silver until 1964, when they began minting “Sandwich coins” made of copper and nickel.

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